In It To Win It – Community Recycling Reward Scheme


Westminster council is awarding estates money if their recycling increases. All you have to do to help earn money for your community is put your recycling in one of the bins on your estate with the “In It To Win It” sticker on.


You can check if your estate is included using the map below. There is also a full list of properties included click here.


Each estate has a target - £500 for a small estate and £1000 for a large estate, once the target is reached residents will get to vote on a choice of rewards for their estate.

Find out how much your estate has earned and suggest prizes click here.



Westminster council is awarding estates money if their recycling increases. All you have to do to help earn money for your community is put your recycling in one of the bins on your estate with the “In It To Win It” sticker on.


You can check if your estate is included using the map below. There is also a full list of properties included click here.


Each estate has a target - £500 for a small estate and £1000 for a large estate, once the target is reached residents will get to vote on a choice of rewards for their estate.

Find out how much your estate has earned and suggest prizes click here.


  • In it – To win it Newsletter 2018

    8 months ago

    The 59 estates taking part in the ‘In it – To win it’ recycling reward scheme have now won a total of £61,500 in rewards. This is a real achievement and reflects residents’ efforts to increase their recycling and put the right thing in the right bin.

    The 59 estates taking part in the ‘In it – To win it’ recycling reward scheme have now won a total of £61,500 in rewards. This is a real achievement and reflects residents’ efforts to increase their recycling and put the right thing in the right bin.

  • In it – To win it Newsletter 2017

    8 months ago

    It’s been an exciting year for the estates taking part in the ‘In it to win it’ recycling reward scheme. Since the scheme started in 2015 an astonishing £57,000 has been won - Just by increasing recycling and putting the right thing in the right bin!

    It’s been an exciting year for the estates taking part in the ‘In it to win it’ recycling reward scheme. Since the scheme started in 2015 an astonishing £57,000 has been won - Just by increasing recycling and putting the right thing in the right bin!

  • In it – To win it Newsletter 2016

    8 months ago

    The In it to win it reward scheme has been going from strength to strength since it started in September 2015. Westminster estates have won over £40,000 in rewards over the last year just by increasing their recycling. This is a huge achievement that has seen recycling in some estates double!

    The In it to win it reward scheme has been going from strength to strength since it started in September 2015. Westminster estates have won over £40,000 in rewards over the last year just by increasing their recycling. This is a huge achievement that has seen recycling in some estates double!

  • "It's got to be in it to Win it" News

    8 months ago
    In it to win it project file

    Hello and welcome to the very first newsletter for our recycling incentive scheme: “It’s got to be in it to win it”. What you win is the money for your community to spend on whatever it likes from playground equipment to gardening tools to community fundays.


    Emma Cross the project manager said “We are really pleased with how it’s going and would like to thank our partners in Veolia, Peabody Homes and City West Homes who have helped us to get this off the ground. We are hoping to start handing out money in the next two months but this...

    Hello and welcome to the very first newsletter for our recycling incentive scheme: “It’s got to be in it to win it”. What you win is the money for your community to spend on whatever it likes from playground equipment to gardening tools to community fundays.


    Emma Cross the project manager said “We are really pleased with how it’s going and would like to thank our partners in Veolia, Peabody Homes and City West Homes who have helped us to get this off the ground. We are hoping to start handing out money in the next two months but this can only happen if people recycle more.”

    The results for the first 2 months are now in. You can check how your estate has done (and which estate you’re in) here: westminster.gov.uk/init-towinit . The following estates have performed exceptionally well:

    • Abbey Orchard - £198
    • Abbots Manor - £226
    • Churchill Gardens - £809
    • Ebury Estate (Peabody) £326
    • Grosvenor (CWH) - £396
    • Maida Vale - £324
    • Millbank - £517
    • Mozart - £298

    Rebecca from the Churchill estate said “I was recycling already but I’m really pleased that I can make some money for my estate. I have checked again what I can recycle and discovered that I can put my empty aerosol cans in.”

    We’re asking you to get your thinking caps on and use the website to say what you would like to spend the money on. You can suggest ideas for rewards for your estate here

    Sports equipment, playground improvements, planting, wildlife projects and a community juice press have all been suggestions so far.We’ll choose a few from these suggestions.

    Then, once your estate reaches it’s target - £500 for a small estate and £1000 for a large estate, residents will get to vote on a choice of rewards.

    Remember to look out for the sticker that signifies the bin is part of the schemeand do not forget that putting the wrong items in the bins can reduce the amount of material that counts towards your total. You can check what can and can’t be recycled here.

    More recycling questions?
    Ask the Recycling Team your questions any Saturday at the Mobile Recycling Centre at Warwick Avenue or at any event this season.

    You can get a reusable bag to help you recycle from City West Homes estate offices.

    Visit the Mobile Recycling Centre
    Upcoming recycling events
    Recycling Information Portal


    Thank you for recycling